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Optimizing ‘What to Expect’ Pages for AEO: Reducing Client Anxiety and Increasing Calls

UUnknown

2026-02-22

9 min read

Design 'What to Expect' pages for AI and anxious clients: clear answers, structured timelines, trust signals, and progressive intake to boost calls.

Unknown

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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